Sonic Branding
Travelport
Project
Sonic Branding
Client
Studio Parallel
Music & Sound Design
Box of Toys Audio
Challenge
Travelport are the third largest travel retail platform, globally. Driven by a new management and a new strategy of simplification and operational focus, Travelports set to create a new branding that was truly bold, one that has a strong voice and signalled real change towards simplification.
Solution
A sleek, flowing sweep complements the logo's motion, reflecting the brand's dynamic essence. This builds into a bold, glassy, and premium sonic reveal, reinforcing Travelport's simplified yet confident new identity.

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Audio
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