The channel rebrand involved four main themes, namely Street, Gas, Club and Pool. Our challenge was to deliver something fresh, contemporary and bold to reflect the UK's number one music channel. Due to the ever-changing nature of popular music it was important that 4Music's sound did not pertain to any particular genre or artist yet remain relevant throughout fluctuating trends. Each ident shares a common thread in musicality so as to create a cohesion and recognisable personality to the channel. This also allows each ident to naturally flow into the sonic mnemonic resolve, which was designed with each track in mind.