Sky Arts Rebrand
Sky
Sky has rolled out its biggest ever integrated rebrand across its entertainment portfolio, including Sky 1, Sky Atlantic, and Sky Arts. The new branding will be reflected seamlessly across all platforms and formats, aligning the channel’s brand identity, promos and OSP (on screen presence). Box of Toys Audio won a competitive pitch to create the audio suite for the entire rebrand.
Sky Arts is shown as ‘the catalyst for creativity’, with the channel beautifully transforming every day scenes through its creative perspective. For Arts we created an organic soundscape that builds and expands as each story unfolds. Subtle abstract sound design captures the creative nature of Arts and gives weight and movement to the hyper-real visual elements. A subtle mnemonic was composed and integrated across all the Sky entertainment channel music as a way of aligning the brand identity.
.jpg)