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Sonic Branding

GoTo

Project
Sonic Branding
Client
Moving Brands
Music & Sound Design
Box of Toys Audio
Challenge

LogMeIn unifies it's remote working solutions under the new brand GoTo. Working in conjunction with industry stalwarts Moving Brands we designed their new sonic identity, like so!

Solution

We took a simple and percussive route to create a buoyant, playful feel in the audio. The simplicity speaks of the brands approach to remote working with easily scalable and approachable solutions. The instrumentation is rounded and natural in feel, with a mix of analogue pads and malleted punctuations to create an upbeat and memorable sonic mnemonic.

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