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Channel Rebrand

Viasat

Project
Channel Rebrand
Client
Seventeen Agency
Music & Sound Design
Box of Toys Audio
Challenge

Viasat sets out with the ambitious task of reimagining and rebranding its suite of factual and drama channels. As hardened TV lovers we were thrilled to binge-create the music and sound design for 16 distinct idents and associated OSP elements.

Solution

Each channel (Epic Drama, Nature, History and Explore) hosts four idents that encapsulate their inherent themes. A common sonic ident and atmospheric approach was employed across the board to ensure a cohesive voice and design to the overarching rebrand, extrapolating from the previous Viasat KINO rebrand. The aim was to create audio that supported the sense of a larger story at play, leaving the viewers imagination to fill in the blanks and spark engagement and curiosity

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