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Pikaboo Sonic

Pikaboo

Project
Pikaboo Sonic
Client
Dixon Baxi
Music & Sound Design
Box of Toys Audio
Challenge

European Children's Cable Channel Pikaboo announce themselves with a series of fun and bouncy idents, including this master ident and bespoke sonic branding.

Solution

An upbeat musical phrase takes the lead. We used acoustic instruments to create a friendly and organic welcome to the channel, resolving with an excited child reciting the word Pikaboo as if he was playing a game. Sound design subtly illustrates the text animation with rubbery balloon sounds and fills the surrounding space with summery bird song.

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