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Sonic Identity
NOW
Project
Sonic Identity
Client
Venture Three / Sky
Music & Sound Design
Box of Toys Audio
Challenge
Now TV has refreshed its identity and erased the ‘TV‘ qualifier to present a new streamlined presence to the world. The rebrand is encapsulated by the new logo identity for which BXFTYS were invited to create the corresponding sonic.
Solution
We undertook an extensive development process with the team at Venture Three to explore which sounds best embody the brand values of NOW; Passionate, Effortless, Impressive and Inviting. The result is a sonic mnemonic that warmly welcomes you to a world-class platform of high quality entertainment.
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Audio
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