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Rebrand
Sky News Arabia
Project
Rebrand
Client
Sky News Arabia
Music & Sound Design
Box of Toys Audio
Challenge
24 hour Arabic language news service Sky News Arabia awarded its musical suite contract to Box Of Toys Audio as part of a contract tender involving eight other companies from Dubai, Beirut and London amongst others. Along with supplying the main title music for Sky News Arabia, we also supplied the full music range for the channel.
Solution
We were thrilled to be given the opportunity to craft Sky News Arabia’s sonic identity. As a progressive, multi-platform news experience, Sky News Arabia inspired a contemporary take on a classic vehicle. We layered modern elements against a bold orchestral composition whilst subtly introducing traditional Arab instruments to mark the cultural heart of the channel
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Audio
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