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Planet Eye

Vabysmo

Project
Planet Eye
Client
BBH
Director
Neil Stubbings
Production
Jelly London
Music & Sound Design
Box of Toys Audio
Challenge

Set on the mysterious Planet Eye, this film transforms complex ophthalmic science into a visually rich and imaginative story. Through a cast of unusual creatures and tactile environments, the biological causes of vision loss and the action of Vabysmo are brought to life in a way that feels both entertaining and easy to understand. The result is a richly textured, visually distinctive universe that pushes far beyond the conventions of traditional healthcare advertising.

Solution

The soundscape was designed as if documenting wildlife on a distant planet, with organic creature calls, textured movement, and atmospheric details bringing Planet Eye to life. A modern, synth led score appears selectively to support key moments in the narrative, enhancing emotion and momentum while maintaining clarity for both the voiceover and the intricate sound design.

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