Upneeq
Cindy Crawford
Project
Upneeq
Client
/PROMPT
Voice Over Artist
Adaeze Ifeyinwa
Music, Sound Design & VO Record
Box of Toys Audio
Challenge
Celebrating connection and presence, Cindy Crawford teams up with Upneeq, a category-defining innovator in eye care. We were invited to create the audio for this multi channel campaign across digital and social platforms.
Solution
At the heart of the audio is a bespoke fashion music composition complete with original lyrics and vocals. Our aim was to capture a sense of the catwalk as Cindy struts through the city, dropping jaws where ever she goes while the lyrics allude to the product itself. Sound design follows Cindy through various backdrops, combining realistic foley with cinematic flair to enhance the drama. We also hosted a remote voice over session covering multiple deliverables and in depth safety information.

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Audio
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