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Canesten

Bayer

Project
Canesten
Client
Bliink / Lola
Music & Sound Design
Box of Toys Audio
Voice Over
Olivia Sweeney
Challenge

Canesten launch a no-nonsense television advert calling for us to say it as is, to treat it as it is.

Solution

The audio tackles the problem / solution with two disparate audio beds. The piece opens with a pizzicato score that alludes to the onset of thrush symptoms. With the help of sound design we build into a crescendo of discomfort that is ultimately swept away by the product. An upbeat and positive track takes over as the solution is presented and plays out the customers confident exit.

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