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The Super Pollutants

CCAC

Project
The Super Pollutants
Client
UN Climate & Clean Air Coalition
Production
Jelly London
Design & Direction
Kitchen
Music & Sound Design
Box of Toys Audio
Challenge

Meet the super pollutants. Ugly, annoying, destructive. Super pollutants are running wild everywhere, warming the planet and wreaking havoc on our health in the process. They’re responsible for 45% of global warming to date. With your help, we can curb them.

Solution

The soundtrack draws heavily from Cuban music, using lively rhythms and vibrant beats to evoke the energy of a hot climate — the perfect atmosphere for these harmful pollutants to thrive. This musical choice not only elevates the party-like feel of the animation but also subtly mirrors the urgency of addressing climate change in such environments. The sound design, inspired by the distinct style of Adult Swim animations, blends seamlessly with the mature yet cartoon-like visual style of the campaign.

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