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Formula 1

Disney

Project
Formula 1
Client
Seventeen Agency
Sound Design
Box of Toys Audio
Challenge

A teaser film for the pre-launch build-up of Disney and Formula 1 Fuel the Magic for the 2026 Race Season partnership campaign. Formula 1 and Disney have announced a new collaboration that will see Mickey & Friends in the high-speed world of F1 from the 2026 season.

Solution

A sound design led composition showcases the latest F1 hybrid V6 engines, moulding the raw power and physicality into a building tension that pre-empts the partnership announcement at the end. Tonal stings and swells support the buildup of anticipation, making sure that the soundtrack doesn’t feel too dark and caters for both worlds of F1 and Disney, inviting the anticipation, hype and play.

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