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Charged Up

HSBC

Project
Charged Up
Client
Electric Theatre Collective / Saatchi & Saatchi
Music Edit & Sound Design
Box of Toys Audio
Music Track
M.O.P - Ante Up
Challenge

HSBC'S association with Rugby 7's continues with this vibrant piece using special effects and animation to accentuate the intensity of live action. Natural and unnatural forces alike emerge to augment powerful tackles and devastating runs in this exciting sport.

Solution

Sound design was used to embolden the impact of each animation. Audio inspiration was taken from classic anime and 90's breakfast cartoons to craft an exhilarating take on the Rugby 7's tournament.

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