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Cunard Sonic
Cunard
Project
Cunard Sonic
Client
ForPeople
Music & Sound Design
Box of Toys Audio
Challenge
Cunard’s new Queen Anne cruise ship brings a fresh sense of style and sophistication, complete with a newly designed theater. To ensure the theater matches the ship’s elegance and grandeur, Cunard has enlisted ForPeople to create a bespoke sonic logo reminiscent of art deco concert halls. This project promises to elevate the onboard entertainment to new heights, enhancing the luxury experience for passengers.
Solution
The orchestral tonal layer exudes elegance, setting the stage for anticipation. As the Cunard logo is revealed, bold brass sections emphasise its significance. Complimented by a light and metallic sound design layer, the sonic imbues a cinematic and luxurious ambience, enhancing the overall theatre experience.
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Audio
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