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Let's Beat Loneliness
BT+1
Project
Let's Beat Loneliness
Client
Saatchi & Saatchi
Music
Box of Toys Audio
Challenge
Rio Ferdinand reconnects with an old friend from his Manchester United days, dinner lady Carol. BT+1 champions beating loneliness this Christmas. Let’s beat loneliness together.
Solution
A heartfelt piano composition underscores the reconnection of old friends. A sombre intro sets the mood and recalls fond memories. Legato strings glide into the mix to underpin an evolving and glowing piano melody that solidifies the emotional narrative.
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Audio
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