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Hallucinations
Gucci
Project
Hallucinations
Client
The Line
Music & Sound Design
Box of Toys Audio
Challenge
Gucci share their creative vision through a series of surreal animated paintings by acclaimed artist Ignasi Monreal and The Line Animation studio. The animations make up part of a larger campaign shared via social media, above the line and print.
Solution
Our aim was to ground and accentuate the outlandish scenarios with ambient sound design. Neither proclaiming to be positive or negative, the sound conveys a sense of the uncanny and leaves the audience with nothing but their own interpretations.
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