90th Anniversary
LEGO
We are proud to have collaborated with the LEGO® Agency, Highly Unlikely and Animade on the latest LEGO 90th Anniversary campaign! A celebration of 90 years of play featuring LEGO sets old, new and yet to be built. Enter a world of endless creativity.
As long-time worshippers of LEGO, Box of Toys Audio were thrilled to create the sound for the series. We wanted to craft a soundtrack that straddled imagination and reality, combining our own original recordings of LEGO blocks with the real world sounds of each subject. Our aim was to reflect the mindset of building and playing with Lego, immersing the audience in a world where literal and make-believe exist happily together. The sound design embodies the tactile nature of LEGO, avoiding overly electronic sound palettes and focusing on fun and organic punctuations.










