ALPD Laser
Cineappo
Cineappo present their Advanced Laser Phosphor Display (ALPD) cinema technology with this beautiful pre-roll ident by Flatwhite Motion studio. ALPD tech is modern upgrade for traditional xenon lamp light sources, boasting improved energy efficiency and picture clarity without having to completely replace your current projection system.
An ascending, cinematic soundtrack takes us on a journey from the micro to macro world. We wanted to imbue a sense of excitement and anticipation of the impending cinema experience while framing the piece with a recognisable ident structure. As a piece that will be experienced in the cinema we wanted to take advantage of the high end sound systems available. Floor shaking lows and piercing highs were employed to give a short but punchy introduction to the cinematic experience and nod towards the premium quality of the technology in play.










