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F1 Colours
TAG Heuer
Project
F1 Colours
Client
TAG Heuer
Challenge
Ever since Jack Heuer penned a landmark deal with Scuderia Ferrari in 1971 to become its official timekeeper, Tag Heuer has been synonymous with Formula 1 motor racing. To commemorate the watchmaker’s long-term relationship with the sport, Tag Heuer engaged Frame to create a film that introduces the new F1 Colours product - available in the traditional motor racing colours of green, red and yellow.
Solution
The core sound design element for this project is a 1.6 litre four-stroke turbocharged V6 engine, technically accurate for the true F1 fans. The sound of the engines is combined with atmospheric pads, a warm analogue bassline and a subtle piano melody, emphasising the grandeur and elegance of these beautifully crafted watches.
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Audio
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