Project: Gucci Hallucination

Client: The Line Animation / Gucci

Music & Sound Design: Box Of Toys Audio

 

BACKGROUND /

Gucci share their creative vision through a series of surreal animated paintings by acclaimed artist Ignasi Monreal and The Line Animation studio. The animations make up part of a larger campaign shared via social media, above the line and print.

 

APPROACH /

Our aim was to ground and accentuate the outlandish scenarios with ambient sound design. Neither proclaiming to be positive or negative, the sound conveys a sense of the uncanny and leaves the audience with nothing but their own interpretations.