Project: BT TV Stings
Client: weareseventeen / BT
Music and Sound Design: Box Of Toys Audio
London based studio weareseventeen invited us to help create BT's new TV branding package. This ident is a fluent combination of 6 stings that are designed to convey the themes of action, suspense, comedy and drama, kids and music.
We set out to provide BT with a recognizable audio signature, a sound that signifies the identity and is synonymous with the brand. In order to reinforce each theme the sound design is brought into the fore, focusing on the materials at play and the mood of the genre. The music also bespoke to each sting and having been composed around a central musical theme, seamlessly flows throughout the ident.