Project: GeForce GTX 1080 Ti - Ultimate GeForce
Client: SR Partners / Nvidia
Music & Sound Design: Box of Toys Audio


BACKGROUND /
The GeForce® GTX 1080 Ti is NVIDIA’s new flagship gaming GPU. To mark it's release, motion gurus SR Partners were asked to create a short film highlighting key aspects of the new tech. The video debuted at the GDC 2017 where Nvidia CEO Jen-Hsun Huang personally unveiled the GTX 1080 Ti.


APPROACH / 
Our initial goal was to create moments of silence, where the viewer could soak up the mood and have a moment to consider the GPU's impressive spec list. Atmospheric sound design is punctuated with a simple yet beautiful piano line and cues the introduction of a more powerful music score. As the movie progresses the audio takes on heavier and more serious characterisation and finally crescendos with a beauty shot of the product itself. The video would pre-empt the Nvidia speaker and goes out with, quite literally, a bang to build anticipation.